Root Cause AI
Stop guessing why metrics moved. Get the causal chain.
Gap correlates technical, SEO, UX, and competitive signals to surface the most likely root cause of every regression — explained in plain English.
Causal chain
An AI-generated story behind every metric change.
Not just an alert. A walk-through of what changed, when, and how confident we are.
Symptom
Conversion rate declined 8% over 14 days
Detected via continuous monitoring of /checkout funnel.
Correlated change
New analytics script deployed Mar 12
Increased TBT on /checkout by 180ms. CLS jumped from 0.04 → 0.18.
Likely cause
Third-party script blocking main thread during card-form render
Confidence 87%. Supporting evidence: 4 Core Web Vital deltas correlate within 12h of deploy.
Estimated impact
≈ $14,200 / week in lost revenue at current traffic
Based on observed funnel drop applied to last 30d order volume.
Recommendation
Defer the analytics script or load async after card-form mount
Expected recovery: LCP −0.4s, CLS −0.14, conversion +6.5%.
Revenue correlation
Connect website changes to business outcomes.
Every cause is scored by estimated impact on conversion, AOV, and revenue — not vanity scores.
Last 30 days
$42,800 attributed to website changes
Checkout simplified+$28,400
Hero copy rewrite+$11,200
Mobile menu redesign+$6,800
Analytics script regression−$3,600
AI summary
Your highest-leverage change this month was the checkout redesign.
We attributed an estimated +$28,400 in recovered revenue to the 5→2 step simplification deployed Mar 8. The change also reduced CLS on mobile by 0.12 and improved trust signal density above the fold.
Net effect across all changes: +$42,800 over 30 days. Confidence: 84%.
What you get
From raw signal to executive narrative.
Multi-signal correlation
Every Core Web Vital, SEO change, UX edit, and competitor move — joined on the same timeline.
Plain-English explanations
Causal chains your CMO understands, with confidence scores and supporting evidence.
Estimated revenue impact
Every regression and improvement quantified in dollars — not abstract delta points.
See your website with new eyes.
Start monitoring in 30 seconds. No installs, no tracking pixels.